So I’ve been pretty obsessed with music videos lately as you can tell. There’s something about putting a visual story behind a song that is just intoxicating. due to my recent increase in video viewing, I’ve become somewhat of an elitist in the field of music videos. Don’t get me wrong, this video is awesome in terms of visually stimulating images, and I’ve had a thing for this song for more than a few months now…but seriously…what is going on here. It looks to me like some sort of scenester pool party filled with shorts that are probably extremely uncomfortable, the smashing of cake and other food items in peoples faces, badass poses for pictures just because you know they’re going to end up on facebook, people deciding that it’s a good idea to jump their bikes into pools, and then a grand finale that consists super hot make out sessions just because e’re independent and e don’t care society has to say about it.

If ‘popping a glock’ means ‘lets all do a bunch of dumb crap that doesn’t make sense’, then Uffie hit the nail right on the head.

Matt